All business is sales. The number one challenge of anyone in business is making sales. Regardless of the business you are in, the basic rules still apply. This is not an easy process; there is no magic pill, there are…
Category: Business Mindset
Attitude is everything. Without the right mindset, small obstacles become major challenges. Entrepreneurs rise above.
Is It Okay to Fire a Client?
Just because you have rights and can go after people with a stick, is that really how you want to spend your time? The energy and sleep you lose on a single client can be better spent on the next…
You Can’t Buy the Burn
You can pay to be taught a lot of things, but burning desire is not one of them. Life’s been busy and I haven’t posted a pep talk in a while, but I just heard something that got under my…
Networking, Exposure and the Myth of FAIR
“You pay me nothing, I pay you nothing.” That’s the definition of fair. Or is it? The question asked by a photographer in a group that I coach: I was recently given the opportunity to become part of the leadership…
Why I Chose Certification
I chose the path to coaching certification. I need goals in my own life. If I can’t walk the talk for myself, what good am I to others? That’s how my mind works. So I have committed to the certification…
Value
Value has little or nothing to do with money. Simple as that. Value. This is one of my favorite topics and it comes up in coaching all the time, especially when people are pricing their services. Products seem easier, because…
Pitch Perfect
What is the fine line between saying enough to get their interest in you but not too much to leave them satisfied there is nothing to discuss? Customers require courtship. Ever notice how some people have a really great sales…
Why JumpStart Programs Are a Two Edged Sword
Jump Starts are crafted to build small successes that induce you to buy into a program with the expectation of greater success. And they are designed to make you fail. The Internet, and specifically social media, are full of them.…
Photography: The Art of Imitation
Photography is the science of light, and the art of imitation. One of the joys of my life is the photography business that my husband and I share. If I ever decided to concentrate on a single industry as my…
Trust Me, This Proposal is Great
Here is a very simple mantra: The relationship card trumps all. Recently, someone told me they felt the written proposal was the most important part of closing a deal. They insisted that they could craft a proposal with such excellence…