No photographer wants to discover that their client is using photos in unintended ways. If there was something more that you could do, to not only make your terms clear, but increase your bottom line, why would you not do…
Category: Sales & Marketing
Luxury Photography? Your Real Clients are in the Real World
Your target market isn’t on social media, they are in law offices, boardrooms, sales meetings, social events, and on the telephone with their own clients. The vast majority of luxury clients come from word of mouth. Their friends see the…
7 Photography Marketing Doozies That Scream Unprofessional
The way you test the veracity of marketing advice is the same way you test the source of any material in general. Ask yourself: Does this sound like something someone has done for positive results, or does it sound like a wild guess or someone’s “great idea”?
Manipulative Marketing: Please Stop Blaming the Website Server
If you are tempted to use your server’s performance as a scapegoat to trigger action, please don’t. There are enough people out there who understand how the Internet works, even if you don’t.
Photographers and Red Flag Syndrome
Photography is the very definition of a customer service oriented business. If you choose photography as a profession, and questions and inquiries from prospects are a source of anxiety and irritation for you, it might be best to choose another…
The Brand Versus the Box
Are you building a box? Or are you building a brand? The first step is understanding the difference. With a name that has the word “brand” in it, you can just imagine what my social media ad feed looks like.…
Persuasive Selling: The Shameless Appeal to Pride
It is human nature to compare ourselves mentally to our peers. Instead of saying “you are cheap” you are saying “my clients are discerning and surely you aspire to be in that class of client.” We live in a world…
The 10 Step ASK and ACT of Sales & Marketing
All business is sales. The number one challenge of anyone in business is making sales. Regardless of the business you are in, the basic rules still apply. This is not an easy process; there is no magic pill, there are…
Networking, Exposure and the Myth of FAIR
“You pay me nothing, I pay you nothing.” That’s the definition of fair. Or is it? The question asked by a photographer in a group that I coach: I was recently given the opportunity to become part of the leadership…
Marketing and the Impact of Empathy
No amount of marketing material in the world will make a difference if you don’t make that critical connection that says “I feel your pain.” It doesn’t matter what vehicle you use to get your marketing message across, certain rules…