In competitive industries like photography, it pays to have an edge. As great as your photos may be, there’s a skill every bit as important to the success of your business. And you can turn it into your photography superpower.…
Category: Brand Building
The Problem with Associate Photographers in Your Business
It’s not that you use or hire Associate Photographers, it’s how you use or hire them and what written agreements you have in place. Or… have you really even hired them at all? It would help if all photographers spoke…
Pre-empt the Problem: Does Your Photography Client Respect You?
There is one important fact about human nature. Without respect, abuse tends to follow. To command respect signals that you won’t tolerate abuse. It also means you probably won’t have to. The vast majority of humans just want to get…
More Money Than Time? Maybe a Photography Franchise Is Your Solution
Operating a photography business within a franchise isn’t for everyone. For some, the framework and support investment isn’t worth the freedom they give up. For others, it’s just the foundation they need. You’ve always wanted to start a photography business…
Luxury Photography? Your Real Clients are in the Real World
Your target market isn’t on social media, they are in law offices, boardrooms, sales meetings, social events, and on the telephone with their own clients. The vast majority of luxury clients come from word of mouth. Their friends see the…
5 Questions to Help Choose Your Photography Niche
Your prospective client is looking for a specific photographer that takes a specific photograph. The photographer that excels in that photograph will win out over the photographer who takes a lot of mediocre photos in different genres. Business is one…
The Brand Versus the Box
Are you building a box? Or are you building a brand? The first step is understanding the difference. With a name that has the word “brand” in it, you can just imagine what my social media ad feed looks like.…
That Free Email Will Cost You in the End
There were some interesting statistics of how people determine the credibility of businesses they see on the Internet. Credibility has a direct impact on a person’s likelihood to become a customer. It’s safe to say that I have one or…
Networking, Exposure and the Myth of FAIR
“You pay me nothing, I pay you nothing.” That’s the definition of fair. Or is it? The question asked by a photographer in a group that I coach: I was recently given the opportunity to become part of the leadership…