Why You Should Keep Your Photo Biz Client Drama Off Social Media

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Sometimes you just can’t help yourself, even though you know better. The moral of the story is that not all bad client experiences should be shared on social media

When something goes wrong, the first impulse can be to run to your circle of comfort and share your story. Maybe you need advice or just a shoulder to cry on. But if that something happened in your business, and it’s bad enough that you fear the “A” word showing up – as in Attorney – resist the urge. Especially if that circle of comfort involves social media.

It’s almost unthinkable to have a modern photography business and not have a presence on social media. Because yours is a creative business, you share quite a bit. Showing off your work is great advertisement. You post about your clients, your sessions, and your promotions. The point is to get followers. If you have followers, you can be found. That’s the way it works.

People with the same interests flock to the same or similar social groups. After a while, you may see the same people in different audiences or groups. And they see you. So when you decide to vent or seek feedback on an issue, consider the worst case scenario: your message gets back to the person you’re talking about.

Believe it or not, the digital world is a lot smaller than you might think. Especially if the gossip is juicy.

Human nature can’t help itself. If someone has a grievance against you, it’s easy enough to haunt the virtual places where you might hang out. If you have an issue concerning a client who has since moved on to another photographer, that photographer might actually be in the audience you’re venting to. You really don’t want to get into a two-sides-to-every-story challenge for all to see.

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If someone has brought a suit against you, or even threatened, you should remember your own attorney’s advice: all communication goes through them. The reason is simple. The more you say, the more information you provide. It doesn’t matter if that information is opinion or fact. What seems like an innocent comment to you might be a big deal to your opposition.

Emotions also tend to get the better of you sometimes. Anger and frustration are an easy path to libelous behavior. The less drama you put on social media about a bad situation, the less drama blows back on you.

A determined attorney can create any picture they like with the material you give them. Don’t hand them buckets of paint.