What is the fine line between saying enough to get their interest in you but not too much to leave them satisfied there is nothing to discuss? Customers require courtship. Ever notice how some people have a really great sales…
Author: Team FireBrand
Why JumpStart Programs Are a Two Edged Sword
Jump Starts are crafted to build small successes that induce you to buy into a program with the expectation of greater success. And they are designed to make you fail. The Internet, and specifically social media, are full of them.…
Photography: The Art of Imitation
Photography is the science of light, and the art of imitation. One of the joys of my life is the photography business that my husband and I share. If I ever decided to concentrate on a single industry as my…
Trust Me, This Proposal is Great
Here is a very simple mantra: The relationship card trumps all. Recently, someone told me they felt the written proposal was the most important part of closing a deal. They insisted that they could craft a proposal with such excellence…
This Magic Moment: When You Know Your Coaching Works
None of us has all the answers to everything. No plan is ever 100% complete. It’s only when we know what we don’t know that we can build our plan accordingly. It can’t always be encouraging, now can it? I…
The “D” Word: People Don’t Like Being Duped
People will forgive and forget some things. They won’t forgive and forget being duped. People don’t like feeling duped. Even if they aren’t being duped, as long as they feel like they are being duped, they will believe they were…
The Paper Clip
It is important to have the idea. It is critical to actually do something with it. I cud’a done that. Consider the paper clip. The Postit Note. The hula hoop. Who hasn’t looked at a thing and thought, “I could…
Opening Words: Does the World Really Need Another Photography Blog?
Photography is a tough industry. It is over saturated, under valued, and fiercely competitive. It takes planning, persistence, and flexibility. As someone who hires, manages, and trains new freelance photographers, I can tell you – with certainty – that every…