These are unprecedented times. It brings out the best and worst in people. You can expect the bridezillas of the world to go over the edge, but the most surprising responses came from within the photographer’s community of colleagues, when…
Author: Team FireBrand
Prerequisite #1 for a Photo Biz: A Thick Skin
Not every style suits everyone. Not every photographer takes the stunning photo they believe they do. Regardless of the situation, expect that your feelings are going to get bruised in the process. The depth of that bruise it totally up…
The 10 Step ASK and ACT of Sales & Marketing
All business is sales. The number one challenge of anyone in business is making sales. Regardless of the business you are in, the basic rules still apply. This is not an easy process; there is no magic pill, there are…
Is It Okay to Fire a Client?
Just because you have rights and can go after people with a stick, is that really how you want to spend your time? The energy and sleep you lose on a single client can be better spent on the next…
That Free Email Will Cost You in the End
There were some interesting statistics of how people determine the credibility of businesses they see on the Internet. Credibility has a direct impact on a person’s likelihood to become a customer. It’s safe to say that I have one or…
You Can’t Buy the Burn
You can pay to be taught a lot of things, but burning desire is not one of them. Life’s been busy and I haven’t posted a pep talk in a while, but I just heard something that got under my…
Networking, Exposure and the Myth of FAIR
“You pay me nothing, I pay you nothing.” That’s the definition of fair. Or is it? The question asked by a photographer in a group that I coach: I was recently given the opportunity to become part of the leadership…
Why I Chose Certification
I chose the path to coaching certification. I need goals in my own life. If I can’t walk the talk for myself, what good am I to others? That’s how my mind works. So I have committed to the certification…
Marketing and the Impact of Empathy
No amount of marketing material in the world will make a difference if you don’t make that critical connection that says “I feel your pain.” It doesn’t matter what vehicle you use to get your marketing message across, certain rules…
Value
Value has little or nothing to do with money. Simple as that. Value. This is one of my favorite topics and it comes up in coaching all the time, especially when people are pricing their services. Products seem easier, because…