Photography has become one of those ironic industries where we tell one another “raise your prices! charge your worth! educate your clients” instead of “maybe a photography business just isn’t for you.” I read. A lot. It’s been mentioned a…
Category: Customer Experience
Manipulative Marketing: Please Stop Blaming the Website Server
If you are tempted to use your server’s performance as a scapegoat to trigger action, please don’t. There are enough people out there who understand how the Internet works, even if you don’t.
Photographers and Red Flag Syndrome
Photography is the very definition of a customer service oriented business. If you choose photography as a profession, and questions and inquiries from prospects are a source of anxiety and irritation for you, it might be best to choose another…
Persuasive Selling: The Shameless Appeal to Pride
It is human nature to compare ourselves mentally to our peers. Instead of saying “you are cheap” you are saying “my clients are discerning and surely you aspire to be in that class of client.” We live in a world…
Brand Photography: Whose Responsibility is the Brand, Anyway?
Too many photographers fear that asking questions makes them look less skilled or capable. It’s up to the photographer to ask pertinent questions that assure the client that the photographer is using all this information to create a compelling visual…
No, It Isn’t the Price of Your Photography. It’s Theirs.
The vast majority of time, the thing that holds a quality photographer in place as a commodity, caught in the constant loop of self-doubt after each missed booking, is the confidence that they can be more than they are. Instead,…
Is It Okay to Fire a Client?
Just because you have rights and can go after people with a stick, is that really how you want to spend your time? The energy and sleep you lose on a single client can be better spent on the next…