Trigger warning: Someone is about to get their feelings hurt. Most readers would think this is one of those articles with the clever clickbait title. Grab attention with an outrageous negative, then turn it around into a positive. You’re wasting…
Category: Business Foundations
How to Build a Portfolio Without Destroying a Friendship
Your friends, family, and peers will only take your business efforts seriously if you do. Once they shift from any other role to client, other things must shift, too. As with everything else in your professional capacity, the lead must…
5 Questions to Help Choose Your Photography Niche
Your prospective client is looking for a specific photographer that takes a specific photograph. The photographer that excels in that photograph will win out over the photographer who takes a lot of mediocre photos in different genres. Business is one…
When Do You Realistically Need Insurance for Your Photography Business?
Insurance for your business is a necessary, cost positive expense. Try as you may, there will eventually be something – or someone – outside your control. Mistakes will be made. Accidents will happen. The more you grow, the greater your…
Cash Only. No Credit: Setting Your Photo Policy
This is the age old conundrum of every photographer. If I offer my photograph for credit, what do I get in return? Is it worth the risk, or do I demand payment? Do I operate like the Mom and Pop…
Warning Signs: How-To Book or Recipe for Disaster?
Some of these start-a-photography-business books are obviously written for the get-rich-quick set who aren’t necessarily drawn to photography, but drawn to what the author insists is easy money. While it is true that photography has a low barrier to entry,…
Why JumpStart Programs Are a Two Edged Sword
Jump Starts are crafted to build small successes that induce you to buy into a program with the expectation of greater success. And they are designed to make you fail. The Internet, and specifically social media, are full of them.…