Photography has become one of those ironic industries where we tell one another “raise your prices! charge your worth! educate your clients” instead of “maybe a photography business just isn’t for you.” I read. A lot. It’s been mentioned a…
Category: Business Mindset
Attitude is everything. Without the right mindset, small obstacles become major challenges. Entrepreneurs rise above.
Ten Year Time Capsule: What Happened to All the Photographers?
Does no photographer take photos anymore? That is not rhetorical. It is not a pun. It is a legitimate question that needs an answer. While cruising through some old bookmarks recently, I began to notice a curious thing. Photographers seem…
5 Questions to Help Choose Your Photography Niche
Your prospective client is looking for a specific photographer that takes a specific photograph. The photographer that excels in that photograph will win out over the photographer who takes a lot of mediocre photos in different genres. Business is one…
Photographers and Red Flag Syndrome
Photography is the very definition of a customer service oriented business. If you choose photography as a profession, and questions and inquiries from prospects are a source of anxiety and irritation for you, it might be best to choose another…
The Brand Versus the Box
Are you building a box? Or are you building a brand? The first step is understanding the difference. With a name that has the word “brand” in it, you can just imagine what my social media ad feed looks like.…
Brand Photography: Whose Responsibility is the Brand, Anyway?
Too many photographers fear that asking questions makes them look less skilled or capable. It’s up to the photographer to ask pertinent questions that assure the client that the photographer is using all this information to create a compelling visual…
Warning Signs: How-To Book or Recipe for Disaster?
Some of these start-a-photography-business books are obviously written for the get-rich-quick set who aren’t necessarily drawn to photography, but drawn to what the author insists is easy money. While it is true that photography has a low barrier to entry,…
What Does It Take to Be a Professional Photographer?
My version of the simplified, yet (hopefully) informative response is actually a paragraph from my coaching welcome packet. Needless to say, I communicate with aspiring amateur photographers on a steady basis. Hobby-to-pro photographers are my coaching niche, after all. I…
Pandemic Pandemonium in PhotographyLand
These are unprecedented times. It brings out the best and worst in people. You can expect the bridezillas of the world to go over the edge, but the most surprising responses came from within the photographer’s community of colleagues, when…
Prerequisite #1 for a Photo Biz: A Thick Skin
Not every style suits everyone. Not every photographer takes the stunning photo they believe they do. Regardless of the situation, expect that your feelings are going to get bruised in the process. The depth of that bruise it totally up…