I have no problem telling photographers, especially brand new to business photographers, beware of one certain source of advice, especially if you have to pay for that advice. That is advice from the Used-To-Be Photographer. Professional courtesy is one of…
No photographer wants to discover that their client is using photos in unintended ways. If there was something more that you could do, to not only make your terms clear, but increase your bottom line, why would you not do…
Photography has become one of those ironic industries where we tell one another “raise your prices! charge your worth! educate your clients” instead of “maybe a photography business just isn’t for you.” I read. A lot. It’s been mentioned a…
The content that once brought me a bit of insight and joy had turned into a source of stress. As I cruised through my heaving mailbox, I found myself asking the same question over and over again: “Who is this…
Does no photographer take photos anymore? That is not rhetorical. It is not a pun. It is a legitimate question that needs an answer. While cruising through some old bookmarks recently, I began to notice a curious thing. Photographers seem…
Your target market isn’t on social media, they are in law offices, boardrooms, sales meetings, social events, and on the telephone with their own clients. The vast majority of luxury clients come from word of mouth. Their friends see the…
The way you test the veracity of marketing advice is the same way you test the source of any material in general. Ask yourself: Does this sound like something someone has done for positive results, or does it sound like a wild guess or someone’s “great idea”?
Your prospective client is looking for a specific photographer that takes a specific photograph. The photographer that excels in that photograph will win out over the photographer who takes a lot of mediocre photos in different genres. Business is one…
If you are tempted to use your server’s performance as a scapegoat to trigger action, please don’t. There are enough people out there who understand how the Internet works, even if you don’t.
Insurance for your business is a necessary, cost positive expense. Try as you may, there will eventually be something – or someone – outside your control. Mistakes will be made. Accidents will happen. The more you grow, the greater your…